E-commerce in China: A Guide for Australian Business assists Australian producers understand and access China’s e-commerce markets. China’s e-commerce sector continues to grow and transform retail markets and social trends. In 2014 the total sales value of China’s e-commerce sector was worth more than half a trillion Australian dollars. Around 90 per cent of online shopping in China is transacted through e-commerce marketplaces which have the potential to bring China’s online consumers within reach of even the smallest Australian exporters.

The E-commerce in China: A Guide for Australian Business offers practical advice, facts and insights on how China’s e-commerce marketplaces work and how to access them.

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